All33 Chair Net Worth 2022

Bing Howenstein is the CEO of the company, All33 Chair. Bing appeared on the famous ABC show, Shark Tank. He appeared on the 12th Season of the show on January 8, 2021.

His goal was to impress the sharks and gain a deal of at least $500,000 for 2.5% equity for the company.

Unfortunately, he left the show without a deal despite an impressive $3.2 million in sales up until then. The question is, what happened to the All33 Chair company after the show? Read on to find out!

Quick Facts About The All33 Chair Shark Tank Company

All33 Chair Shark Tank Episode

Season 12 Episode 9

Business Type

Innovative Dynamic Ergonomic Office Chair That Keeps Your Vertebrae Moving While You Sit


Bing Howenstein

Asked For On Shark Tank

$500,000 For 2.5%

Offer Accepted On Shark Tank





In Business

Net Worth

$5.5 million

What Does The All33 Chair Company Do?

All33 Chair was founded by Dr. Dennis Colonello and Jim Grove but was presented on Shark Tank by CEO, Bing Howenstein.

The name, All33, refers to the fact that the chairs they sell ergonomically align all 33 of the vertebrae in your spine.

The All33 Chair products aim to help prevent back pain and improve overall health. Their chairs are basically a cross between an exercise ball and a traditional office chair.

If you want to learn more about the product, you can watch this video on Youtube or follow the brand on Instagram to stay up-to-date.

How Was The All33 Chair Idea Born?

Dr. Dennis Colonello, the co-founder of All33, is a natural healer that began practicing as a chiropractor in Canada before he moved and settled in Los Angeles.

This is where Dr. Dennis Colonello became inspired by his patients and that inspired the concept for the original BackStrong chair.

His patients would leave his office pain-free and then come back to Dennis, and he realized that the problem is that his patients are spending too much time sitting. All of this led to Dr. Dennis creating and starting the company All33 Chair.

What Offer Did They Walk Away With After Their Shark Tank Episode?

Despite being impressed by the chairs, the sharks weren’t impressed enough.

The company had managed to get an amazing $3.2 sales year to date at the time of the show and planned to end the year at $5.5 million and turn a profit, but this was still not enough. Unfortunately, the sharks did not make the company an offer.

Where Is All33 Chair Today?

The All33 Chair company has been very successful after the show, even without a deal. In 2021 the company was named the “Best Ergonomic Chair for Back Pain” by Popular Science.

You can buy their chairs directly from their online store and have your chair delivered to your home or office. They even have vegan leather chairs and fabric options, whichever fits your interior.