Bon AppeSweet makes chocolate bars sweetened with dates instead of refined sugar. Founder Thereasa Black had raised $750,000 in 2024 at a $4 million valuation and generated $526,000 in revenue that year.
What Is Bon AppeSweet?
Bon AppeSweet makes chocolate using dates as the sweetener instead of refined sugar. The result is a cleaner-ingredient chocolate that appeals to health-conscious consumers who do not want to sacrifice taste.
The Shark Tank Pitch
Thereasa Black sought $75,000 for 10% equity at a $750,000 valuation. The company had $526,000 in 2024 revenue but had not yet turned a profit.
The Deal
Rashaun Williams and Robert Herjavec invested $175,000 for 20% equity, more than doubling the original ask amount.