BRCE

Shark Tank US Season 17, Episode 12 Active $1,500,000 (2026)

Last Updated: April 4, 2026

BRCE appeared on Shark Tank US Season 17 asking for $300,000 for 10% equity. BRCE secured a deal with Daniel Lubetzky, Fawn Weaver for $300,000 in exchange for 20% equity. As of 2026, BRCE has an estimated net worth of $1,500,000.

BRCE (pronounced “brace”) makes shoelaces that stay tied during sports but are easy to untie when needed. Founded by Michigan State University seniors and former athletes Madhav Aggarwal and Tanvi Gadamsetti.

What Is BRCE?

BRCE is an advanced material-tech startup that created shoelaces designed to stay tied during physical activity. The laces use proprietary materials that resist loosening during sports but remain easy to untie manually.

The Shark Tank Pitch

Madhav Aggarwal and Tanvi Gadamsetti sought $300,000 for 10% equity.

The Deal

Daniel Lubetzky and Fawn Weaver invested $300,000 for 20% equity.

Pitch vs Current

At Time of Pitch Current (2026)
Valuation $3,000,000 $1,500,000
Amount $300,000 $300,000
Equity 10% 20%
Status Funded Active

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