The Christmas Carolers began in 1996 with 40 carolers from Samford University in Birmingham, Alabama and has grown into America’s largest caroling company, lighting up more than 25 cities every holiday season. Barbara Corcoran made a bold offer for majority control.
What Are The Christmas Carolers?
The Christmas Carolers is America’s largest professional caroling company. Starting in 1996 with 40 university singers, the company now operates in over 25 cities during the holiday season, providing live caroling entertainment for corporate events, private parties, and public venues.
The Shark Tank Pitch
Kenyon and Jessica sought $250,000 for 20% equity on the Season 17 holiday special.
The Deal
Barbara Corcoran invested $125,000 for 60% equity plus a $125,000 line of credit. It was a significant equity stake, but the founders agreed to sell majority control in exchange for Barbara’s business expertise and the operating capital to scale.