Gerty is an inflatable emotional support doll designed to comfort pets when their owners are away. Creator Todd Schram pitched the product to help ease pet separation anxiety, and Kevin O’Leary saw enough potential to invest.
What Is Gerty?
Gerty: Pet’s Best Friend is an inflatable companion designed to comfort dogs who suffer from separation anxiety. The product is placed in the home when owners leave, giving pets a familiar-shaped presence that helps reduce stress and destructive behaviour.
The Shark Tank Pitch
Todd Schram pitched Gerty on Season 17 Episode 2, the same episode that featured guest Shark Michael Strahan.
The Deal
Kevin O’Leary offered $50,000 for 30% equity. Todd countered at 20%, but the deal closed at Kevin’s original terms of $50,000 for 30%.