GoodEgg is a homegrown egg cleaning brush designed for backyard chicken keepers. Founder Amy’s emotional pitch about battling stage 4 breast cancer moved the Sharks, and Chip and Joanna Gaines saw the perfect fit for their brand.
What Is GoodEgg?
GoodEgg is a specially designed brush for cleaning fresh eggs from backyard chickens. As the backyard chicken movement has grown, so has the need for proper egg cleaning tools. The company donates 10% of revenue to breast cancer causes.
The Shark Tank Pitch
Amy pitched on Episode 3, the first episode featuring Chip and Joanna Gaines as guest Sharks. Her personal story of battling stage 4 breast cancer added a powerful dimension to the pitch.
The Deal
Chip and Joanna Gaines invested $200,000 for 20% equity, seeing a natural alignment between GoodEgg and their homesteading-focused audience.