Hang Hero is a picture-hanging tool that marks, levels, and installs nails all in one motion. Michael and Ana Van Horst had built the product to $851,000 in 2024 sales before taking it back from licensing deals, which dropped revenue to $40,000. Daymond John saw a turnaround opportunity.
What Is Hang Hero?
Hang Hero is a tool that simplifies picture hanging by marking the spot, ensuring it is level, and inserting the nail all in one motion. The product eliminates the need for measuring tape, levels, and pencil marks.
The Shark Tank Pitch
Michael and Ana Van Horst sought $150,000 for 10% equity. Sales were $240,000 in 2020, grew to $851,000 by 2024, then fell to $40,000 in 2025 after they took back control from licensing deals.
The Deal
Daymond John invested $150,000 for 25% equity, seeing a turnaround opportunity in a product with proven demand.