Not every Shark Tank rejection story ends in failure. Moment Drink walked away from Season 12 without a deal, but the founders refused to let that define their business. Today, the company is worth an estimated $3.2 million and has generated over $5 million in sales. Here is what happened to Moment Drink after Shark Tank.
What Is Moment Drink?
Moment is a botanical beverage designed to deliver the calming effects of meditation in a can. The drinks are made with natural ingredients like L-theanine, Ashwagandha, and Tulsi, all rooted in Ayurvedic wellness principles. There is no added sugar, no caffeine, and no artificial sweeteners. The idea is simple: a drink that helps you feel calmer and more focused without any of the downsides of typical energy drinks or sugary alternatives.
Founders Aisha Chottani and Faheem Kajee created Moment after experiencing the benefits of meditation in their own busy lives. They recognised that not everyone has the time or space to meditate every day, so they set out to create something that could deliver a similar feeling of calm in a convenient, ready-to-drink format.
The Shark Tank Pitch
Aisha and Faheem appeared on Season 12 of Shark Tank seeking $200,000 in exchange for 10% equity, valuing the company at $2 million. The product had only been on the market for about six weeks at the time, with $15,000 in sales. Each bottle cost $0.90 to produce and retailed for $1.69 plus shipping.
The Sharks liked the product itself. The taste, the branding, and the concept all landed well. But the business model raised red flags. Aisha and Faheem wanted to build a subscription model, which Kevin O’Leary immediately flagged as problematic for a beverage company. He argued that subscription models rarely work in the drinks industry due to high customer acquisition costs.
The other Sharks shared similar concerns. Daymond John liked the branding but was not convinced customers would buy repeatedly. Lori Greiner thought the product was too new and wanted to see more proof of demand. Daniel Lubetzky and Mark Cuban both felt the company was not ready for investment at its current stage.
One by one, all five Sharks passed. Aisha and Faheem left without a deal.
What Happened After Shark Tank?
The Shark Tank appearance turned out to be one of the best things that happened to Moment, even without a deal. The national TV exposure drove a massive spike in website traffic and sales, and the founders capitalised on that momentum.
Since the show aired, Moment has expanded significantly. The original three flavours, Hibiscus Dragon Fruit, Rooibos Blood Orange, and Tulsi Lemon, have been joined by several new options, bringing the total to 11 flavours including a sparkling range. The company also introduced drink powders, giving customers a more portable option.
Moment hit $5 million in cumulative sales by January 2023, a remarkable achievement for a company that the Sharks passed on. The brand has built a strong following on social media, with wellness influencers and bloggers helping to spread the word. Products are available through the Moment website and on Amazon, with both one-time purchase and subscription options.
Moment Drink Net Worth 2026
As of 2026, Moment Drink has an estimated net worth of approximately $3.2 million. The company continues to grow its product range and customer base, proving that a Shark Tank rejection is not the end of the story. Sometimes it is just the beginning.
The Sharks were not wrong about the challenges of the beverage industry. It is fiercely competitive and margins are tight. But Aisha and Faheem have shown that with the right product and enough determination, you can build a successful brand even when every Shark in the Tank says no.