P Nuff Crunch Shark Tank Net Worth 2023 – What Happened After Shark Tank

Healthy, delicious, and crunchy are all the things you need in a good snack – and that is was P Nuff Crunch provided!

Juan Salinas entered the tank seeking an investment of $300,000 for 10% of his business! Let’s see if he managed to crack a deal with one of the sharks.

What Is P Nuff Crunch?

P Nuff Crunch is a puffed peanut snack that is non-GMO and vegan. With only nine natural ingredients, this snack is one you won’t be able to put down.

There are three different ‘flavors’ of this snack, including cocoa, original, and cinnamon – each with its unique twist.

These snacks are marketed as healthy and can suit many, if not all, the dietary needs out there, as they are also gluten-free, contain plant protein, high in fiber, and have no artificial ingredients.

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Who Is The Owner?

Former food science doctorate Juan Salinas is the founder and CEO of P Nuff Crunch.

Salina is well acquainted with the food industry. After school, he received his bachelor’s, master’s, and doctorate in Food Science from Rutgers University, where he continued his MBA.  

Juan has worked with some of the most successful food brands, including Cadbury, where he worked as senior project manager for two years, and Nestle, where he became director and global project manager.

With his interests in bodybuilding and triathlons, Salinas thought it would be a good idea to craft the perfect healthy snack. After many relentless hours of testing failed recipes, he finally came up with P Nuff crunch. So, in 2015 Perfect Life Nutrition was born.

What Happened During The Pitch?

Juan Salina’s appeared on the tank seeking $300,000 in investments for 10% of his business.

His pitch went well, but did it go well enough to secure a deal? Let’s take a look.

Juan continued his pitch reviewing the company’s finances. Their products range from $3,29-3,99, which they have put a 55% margin.

In 2019 he generated $104,000, which Kevin was not impressed by. During the pandemic, the company sold $65,000 worth of products – a drop from the previous year.

Shark, Mark Cuban mentioned how he one day found a bag of this yummy sack and devoured the whole bag. Jokingly, Cuban said he needed to repurchase it for his wife, so he made an offer of $300,000 for 25% equity.

Although Juan was pleased by his remarks, he didn’t enjoy the equity offer. He countered with a 15% stake, to which Cuban said no.

After some back and forth, Mark offered Juan $400,000 for 25% equity, and after some contemplation, Juan agreed.

The Investment

After a relentless stakeout between Juan and Mark Cuban, the two came to an agreement of $400,000 for 25% equity.

That is a whopping 10% more than what Salina originally bargained for.


After the episode aired, sales in P Nuff Crunch skyrocketed, yielding more than $200,000 in revenue.

With the help of Cuban, we have no doubt sales will rapidly increase. You can purchase this delicious snack from one of the following retail stores; Walmart, CVS, Target, and Amazon.

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