Proper Good Net Worth 2022 – What Happened After Shark Tank?

The brother and sister duo Jennifer and Chris Jane incorporated two very important features in their business—Proper Good—that can only make consumers smile: food and convenience.

They hoped their home delivered soup business could make it big, but needed help so they don’t lose money while acquiring new customers.

They’re currently projecting $2 million in revenue for the 2021 period. Did a shark want a taste of this business?


Proper Good

Company Net Worth:

$4 million


Soup delivered to your home


Chris & Jennifer Jane

Asked for:

$400,000 for 10%


$400,000 for 20%


Mark Cuban

What is Proper Good?

Proper Good sells homemade soup to its customers and delivers it to their doors.

There are various flavors to pick from and you can pick which ones you want included in your box. Customers heat it up in 90 seconds flat and it will be ready to eat.

The soup has a long shelf life of up to 8 months, even though it doesn’t contain preservatives. It can be eaten hot or cold and is very nutritious thanks to ingredients like bone broth. There are options that are keto friendly, gluten-free and dairy free.

The product range is quite versatile, so customers can use it for breakfast or other meals of the day. Types of food on their product list also include oats, chili and soups.

How Much Does Proper Good Cost?

A single soup can cost around $7 or you can buy bundles.

Best sellers sell for around $41 and if you purchase more than 6 meals you won’t pay shipping costs.

Proper Good on Shark Tank

The Jane pair made an impressive entrance, dressed from top to toe in Victorian outfits—big hair too!

They shared about their challenge in finding good, nutritious meals that don’t take long to prepare. So, they started making it—healthy soup—and selling it themselves.

They were hoping for a $400,000 investment because even though sales were good, they struggled financially to make the proper shift to selling directly to customers.

During the pitch the sharks had a chance to taste the meals. The entrepreneurs made special mention of how much they’ve enjoyed ‘Dragon’s Den’ in the past—perhaps a small gesture to get in Peter’s good books.

What Happened on the Show?

Although it was a good product, not all sharks were interested in partnering with them.

Daymond didn’t feel passionate about the brand and Lori also bowed out. Even Kevin O’Leary didn’t want to get involved but Mark Cuban believed he knew how to help them go big.

He offered their asked for amount but wanted 25% of the company, which is much more than the 10% they originally offered.

After some deliberation, all parties settle on R400,000 for 20%.

Proper Good—What’s the Latest?

The Proper Good Shark Tank session took place quite recently and according to it’s not clear whether the deal has been finalized.

Still, sales have been boosted by the show, helping them toward $2 million in sales during 2021.

Also, the company is going strong with regular activity, such as New Year’s special offers and recent posts on social media.