QuikFlip

QuikFlip is the hoodie that turns into a backpack, and it delivered one of the most energetic pitches in Shark Tank history. Founder Rener Gracie, a Brazilian Jiu-Jitsu black belt, was so enthusiastic that Daymond John had to interrupt him just to get a word in. The product went on to be named one of TIME Magazine’s Best Inventions of 2019.

What is QuikFlip?

QuikFlip is a patented clothing line that converts hoodies and jackets into backpacks in seconds. The concept is simple but clever. When you get too warm during a run, hike, or day out, instead of tying the hoodie around your waist or throwing it over your shoulder, you flip and tuck it into a functional backpack using the patented clip system. The backpack has adjustable straps and is sturdy enough to carry the garment comfortably. The range has expanded from the original hoodie to include full-zip options, pullovers, waterproof versions, dry-fit options, kids sizes, and women’s fits. The product is also available for custom branding, which opened up a corporate and promotional products revenue stream.

Who is Rener Gracie?

Rener Gracie is a member of the legendary Gracie family, the founders of Brazilian Jiu-Jitsu. He is a black belt instructor who, along with his father and uncle, helped establish the first Jiu-Jitsu academy in America. The idea for QuikFlip came from his running routine. Gracie would start runs in a hoodie, overheat, take it off, and then struggle with what to do with it. The frustration of having no good way to carry a hoodie during physical activity sparked the invention. His brother is Ryron Gracie, and together they run the Gracie University Jiu-Jitsu programme.

The Shark Tank Pitch

QuikFlip appeared on Shark Tank Season 10, Episode 23, the season finale, which aired on May 12, 2019. Rener Gracie entered seeking $500,000 for just 5% equity, placing the company valuation at $10 million. The pitch was high-energy from the start. Gracie demonstrated the product, handed out samples, and even organised a competition among the Sharks to see who could flip their hoodie into a backpack the fastest. Robert Herjavec won. The numbers were solid. Each hoodie cost $13-15 to make and sold for $40-50. The company had done $279,000 in sales in just 40 days during summer, plus $205,000 in August, totalling around $577,000 for the year with a 38% profit margin. All sales were online. However, the $10 million valuation raised eyebrows. Mark Cuban went out first, saying he could not add value. Daymond John followed, feeling consumers would not recognise the convertible feature on a clothing rack. Kevin O’Leary offered $100,000 for 25% plus a $400,000 line of credit. Robert Herjavec offered $500,000 for 25%. Lori Greiner then offered $250,000 cash plus a $250,000 line of credit for 10%. Gracie accepted Lori’s deal.

What Happened to QuikFlip After Shark Tank?

The deal with Lori Greiner ultimately did not close. Reports suggest disagreements over timing and valuation terms prevented the deal from finalising. But just like many Shark Tank companies where the deal falls through, the exposure alone was transformative. In 2019, the same year as its Shark Tank appearance, QuikFlip was named one of TIME Magazine’s Best Inventions of the Year. The product was also featured in USA Today, ASI Counselor, and numerous other publications. The company continued to grow steadily without Shark investment. The product line expanded to include multiple hoodie styles, jackets, kids options, and customisable versions for corporate branding. Distribution expanded from online-only to include Amazon, Walmart, and wholesale through S&S Activewear. QuikFlip’s patent was granted, strengthening its competitive position. Rener Gracie remains the face of the company and continues to leverage his martial arts community and social media following to drive brand awareness. Annual revenue has grown to approximately $4 million.

QuikFlip Net Worth 2026

As of 2026, QuikFlip has an estimated net worth of $4-5 million, with annual revenue of approximately $4 million. The company operates as a lean direct-to-consumer brand with expanding retail presence. The product that the Sharks initially questioned has proven its staying power, earning recognition from TIME Magazine and building a loyal customer base across the US.

Where to Buy QuikFlip

QuikFlip hoodies and jackets are available on the official website at quikflipapparel.com, on Amazon, at Walmart, and through S&S Activewear for bulk and custom orders.