SnapClips

SnapClips is one of those Shark Tank stories that makes you want to cheer. A teenager pitches a simple fitness product, lands a three-Shark deal with Mark Cuban, Lori Greiner, and Alex Rodriguez, and builds it into a company selling in over 30 countries with a private label CrossFit partnership.

What is SnapClips?

SnapClips are lightweight, easy-to-use weight collars for barbells. Traditional barbell clips are bulky, slow to adjust, and frustrating to use mid-workout. SnapClips fix that problem with a snapping mechanism combined with a Velcro strap that locks the collar onto the barbell in seconds. Made from military-grade Kevlar and a high-strength rubber blend, they are built to hold up under the heaviest lifts. Each pair retails for $29.99 and comes in multiple colours and designs, including American flag prints, donut patterns, and motivational messages. The product line has expanded over the years to include more than 30 different options for gyms, home use, and commercial applications.

Who is Martin Dimitrov?

Martin Dimitrov invented SnapClips while he was still in high school. Frustrated with slow, clunky traditional weight collars, he started prototyping alternatives using slap wrist bands as his starting point. After 18 months of design work, he filed patents and launched a Kickstarter campaign in his senior year, raising over $23,000. By the time he appeared on Shark Tank, he was a college freshman who joked that his school would always be ready to take his money if the business failed. He was 19 years old when he walked into the tank.

The Shark Tank Pitch

SnapClips appeared on Shark Tank Season 9, Episode 20. Martin Dimitrov entered seeking $150,000 in exchange for 15% equity, valuing the company at $1 million. At the time, each unit cost $8.50 to make and sold for $29.99. Beyond the Kickstarter sales, he had done $6,500 in sales in his first month of selling directly. The Sharks were impressed by the product but concerned about the low sales volume. Robert Herjavec went out first, not seeing an industrial market. Barbara Corcoran passed, unable to relate to the product. Lori Greiner spotted potential beyond the gym, seeing applications for storing hoses and cables. Guest Shark Alex Rodriguez offered to join Lori at $150,000 for 50% equity (25% each). Mark Cuban stepped in and advised Martin against giving up that much equity. He proposed a counter deal with Lori and Alex. The final deal was $150,000 for 30% equity split three ways at 10% each between Mark Cuban, Lori Greiner, and Alex Rodriguez. Cuban promised to help get SnapClips into NBA team gyms.

What Happened to SnapClips After Shark Tank?

The deal closed, and the three-Shark partnership delivered results. In 2018, SnapClips signed a private label deal with CrossFit, one of the biggest names in the fitness world. By the end of that year, the company was selling in over 30 countries. Lifetime sales have since surpassed $6 million. The product line expanded significantly. Beyond the original barbell collars, SnapClips now offers more than 30 different styles and designs. The company sells through its own website and on Amazon, and has explored applications beyond fitness including cable management and industrial use. The Sharks have since exited the business, but SnapClips continues to operate independently. Martin Dimitrov has hinted at exploring adjacent market applications for the SnapClips technology and is reportedly developing a brand new product. The company maintains an active presence on Instagram and continues to release new designs.

SnapClips Net Worth 2026

As of 2026, SnapClips has an estimated net worth of $5 million, with approximately $5 million in annual revenue. Lifetime sales have exceeded $6 million. For a product that was invented by a teenager in his bedroom, the trajectory is remarkable. The original $150,000 investment for 30% equity has delivered a strong return for all three Sharks.

Where to Buy SnapClips

SnapClips are available on the official website at snapclips.com and on Amazon. Prices start at $29.99 per pair with a range of colours and designs available.