Lloyd Ecker snored so loudly that his wife Susan made him sleep on the couch. Instead of accepting that fate, he invented The Snorinator, a high-density foam sleep system that holds users upright at a 60-66 degree angle. Lori Greiner and guest Shark Michael Strahan teamed up to invest.
What Is The Snorinator?
The Snorinator is a sleep solution crafted from high-density foam designed to hold users upright at a 60-66 degree angle. It can be placed against a wall or bed, with a wedge that supports the lower back and a top cradle that gently secures the head. The elevated position helps prevent the airway collapse that causes snoring.
The Shark Tank Pitch
Lloyd and Sue Ecker asked for $100,000 for 10% equity. They started the brand in 2023 and had invested $341,000 of their own money to build the first inventory.
The Deal
Lori Greiner and Michael Strahan invested $100,000 for 25% equity (12.5% each). It was Michael Strahan’s first deal as a guest Shark on Season 17.