Getting four Sharks to invest in the same deal is almost unheard of. But that is exactly what happened when Songlorious walked into the Tank with a simple idea: turn your personal story into a custom song performed by a real musician. Here is what happened to Songlorious after Shark Tank.
What Is Songlorious?
Songlorious is a custom song creation service. You go to their website, choose a genre, pick the length and mood, share your personal story, and a professional musician writes and performs an original song just for you. Songs are delivered in 2 to 4 days. Prices start at $45 for a 30-second jingle and go up to around $195 for a full three-minute studio-quality track.
The service is used for everything from wedding proposals and birthdays to apologies and memorials. Every song is unique, performed by a real human artist, and crafted around the customer’s personal story. Artists on the platform keep between 35% and 55% of the song fee plus tips, which average around $51.
Founders Ellen Hodges and Omayya Atout are a husband-and-wife team based in Brooklyn, New York. Both are passionate musicians. The idea started when a friend asked Ellen to write a custom song for a wedding. The reaction was so overwhelmingly positive that they realised there was a real business in personalised music. They launched Songlorious in June 2020, right in the middle of the pandemic, after both quit their day jobs. Ellen had been working as a barista and Omayya as a civil engineer.
The Shark Tank Pitch
Ellen and Omayya appeared on Season 13 of Shark Tank seeking $400,000 for 10% equity, valuing the company at $4 million. Their pitch included a live musical performance that immediately set the tone.
The numbers backed up the entertainment. Songlorious had generated $700,000 in revenue in its first year and was on track for $1.1 million in its second year, with a 9% net profit margin. They had a network of over 150 musicians and had already produced more than 10,000 custom songs.
The Sharks were genuinely impressed. What followed was one of the most competitive bidding wars in Shark Tank history. Peter Jones offered $400,000 for 33.3%. Daymond John offered $400,000 for 20%. Then Mark Cuban, Peter Jones, and Kevin O’Leary teamed up. Daymond asked to join the group. The final offer was $500,000 for 40% equity, split four ways between Mark Cuban, Kevin O’Leary, Daymond John, and Peter Jones.
Ellen and Omayya accepted. It was more money than they asked for, backed by four of the most experienced investors in the Tank.
What Happened After Shark Tank?
The deal with all four Sharks closed successfully after due diligence. In the weeks following their episode, Songlorious expanded rapidly. They added hip-hop as a genre and announced plans for songs in Spanish and Arabic.
The growth numbers were impressive. Revenue jumped to $2.1 million shortly after the episode aired. By late 2021, the company had created over 11,000 custom songs and paid out more than $650,000 to the 160 artists on its platform. Through 2022, independent artists on the platform earned over $800,000.
By October 2023, Songlorious had crossed $2.9 million in total sales and served over 100,000 customers. The company introduced a “try before you buy” feature that allowed customers to preview songs before committing, which helped boost conversion rates.
Songlorious has been featured on the Today Show, Good Day LA, Forbes, Business Insider, and CNBC, building significant brand credibility beyond the Shark Tank appearance. The company makes a point of highlighting that all songs are created by real human musicians, not AI, which has become an increasingly important differentiator as AI-generated music becomes more common.
Songlorious Net Worth 2026
As of 2026, Songlorious has an estimated net worth of approximately $3 million. The company has built a sustainable model that benefits both customers and the musicians who create the songs.
Ellen Hodges and Omayya Atout started Songlorious in their Brooklyn apartment during a pandemic, built it to over $2.9 million in sales, and convinced four Sharks to invest in the same deal. For two musicians who quit their day jobs to chase an idea, that is a pretty good song to be singing.