Squid socks Net Worth – What happened after Shark Tank?

What Are Squid Socks?

Baby socks that cannot be pulled off.

Squid Socks was created to ensure that babies and toddlers socks do not or cannot fall off or be pulled off. These socks were designed to stay on the feet of little children, as this is often the opposite of what happens.

Squid Socks have silicon dots, named “Squiddy Dots” around the ankle area which help grip the skin and prevent them from coming loose.

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Overall Score: 98/100

What is Squid Socks Net Worth?

Company Name

Squid Socks


Gabe Miller and Jessica Miler


Daymond John






Everett, Washington

Net worth

$3 million

Who is The Owner of Squid Socks?

Gabe and Jessica Miller, Father and Mother duo are the proud founders of Squid Socks.

This couple has two children of their own, allowing for proof of product, every day. Jessica was a business operations manager and Gabe; an engineer got the idea for their product when visiting their cousin in the UK.

They had no children themselves at the time but noticed their cousin’s son constantly taking his socks off. This led to ideas and prototypes being formulated and a little while later, Squid Socks was born.

“Squid” is what they call their kids so inevitably, the name just made itself. Now, their children appear to have a difficult time taking their socks off, thanks to their secret weapon, the silicone squid dots.

Additionally, not only do they have dots on the ankles, but also on the bottom of the sock to prevent slipping with an elastic band at the top.

Why is Squid Socks So Popular?

Saving many parents, Squid Socks provide parents with relief and comfort knowing that their little children’s socks will not come off.

Moreover, Squid Socks are made in all different sizes, color’s and for all genders. Making it accessible to all parents and their children, with no limitations.

On top of the 5-star reviews left on Amazon, one parent also commented wishing she had found the brand sooner!

Shark Tank Appearance – Did It Go Through?

The Millers appeared on shark tank hoping to secure a $125,000 investment for 20% equity. Reiterating that they want a partner who is strategic in manner and can help them grow their business beyond what it was then.

With Robert making the first move, he offers them $125,000 for 40% equity. Following, Daymond pitches in offering $125,000 for 33.3%. Ultimately, the Millers secure their deal with Daymond who will help them license their socks and grow their business.

Where is Squid Socks Company Today?

Following the airing of the Squid Socks episodes, the millers took two weeks to complete the orders that came in.

The deal with Daymond did close, but he still checks in on the entrepreneurial couple regularly.

The investment money went into getting more inventory and are currently still doing very well.


Squid Socks are doing well all round. They are gaining a great social media presence and are generating a great annual revenue of $3million.

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Overall Score: 98/100