Tangle Teezer Net Worth 2021 – What Happened After Dragons’ Den
We all love reading about products pitched on Dragons’ Den that became successful despite being rejected on the show.
Few products come close to the success story of the Tangle Teezer, which acquired a huge number of sales after being rejected by ‘The Dragons’ on the popular BBC show but still going on to produce a net worth of over £12.4 Million
Looking at the company today, we found some impressive sales numbers that would have now become the envy of any Dragon from that episode. Let’s take a look.
What Is The Tangle Teezer
This ingenious invention has so many benefits, we were a little surprised to see the Dragons reject it.
The Tangle Teezer is a detangling brush for dogs & cats that not only detangles pet hair, but also adds a touch of antibacterial application to your pet while brushing!
The concept was thought up by hairdresser, Shaun Pulfrey, after noticing a huge gap in the pet grooming market. Today the Tangle Teezer is madly popular, and you can see users making use of it on their cats and dogs via YouTube.
Shaun Pulfrey is 59 years old this year, and he’s been through quite a big business adventure since pitching his idea on Dragon’s Den in 2007. Let’s see what happened after his idea was rejected on the show.
What Happened After Dragon’s Den
As you know, the Tangle Teezer idea was rejected by the Dragons. But Why?
It seemed like a good concept, one that wasn’t even snapped up by Dragon, Peter Jones, who is known for his risk-taking investments in niche products.
Despite a slightly disjointed presentation, all five Dragons rejected the idea because they didn’t feel there was a market for a pet hairbrush that claimed to do what others probably did already.
In fact, the idea was referred to as ‘hairbrained’, and was subsequently rejected by everyone on the show.
Boy, were they wrong! The Tangle Teezer has become wildly popular since the episode, mainly due to the publicity gained from the show itself.
Today, the Tangle Teezer has sold over 50 million units, around 80% of which are exports. It seems people love the idea of a pet hairbrush that can untangle and kill germs at the same time.
Interestingly, the Tangle Teezer has a close competitor: The Pet Angel Brush, which was also a pitched invention on Shark Tank, the US version of Dragon’s Den.
In 2016, Pulfrey was awarded entrepreneur of the year for his innovation and business tenacity. His advice? Don’t listen to people who say you won’t make it; accept rejection as a way to improve; and be patient with the ideas you set in motion.
Shaun Pulfrey along with his company are now estimated at a whopping £12.4 million , so he’s come a long way since his Dragons pitch over a decade ago.