One of the most intense negotiations in Dragons Den history ended with Alex Buzaianu securing a deal with Peter Jones. But what happened next surprised everyone. The deal fell through, and Alex built the business on his own. Here is what happened to Temporary Forevers after Dragons Den.
What Is Temporary Forevers?
Temporary Forevers, now known as Tefors, is a luxury leather goods brand that designs versatile bags for professionals on the move. The range includes backpacks, briefcases, laptop bags, and camera bags, all handcrafted from premium Italian leather.
Founder Alex Buzaianu, originally from Bucharest, created the brand around a philosophy of capturing fleeting moments and turning them into lasting memories. Every product is designed to be both stylish and functional, transitioning seamlessly from city streets to travel adventures. A Temporary Forevers bag can convert from a backpack to a briefcase, making it ideal for professionals who need flexibility throughout the day.
The company launched in December 2015 after a successful Kickstarter campaign that raised £136,000. A second crowdfunding round brought total revenues to approximately £330,000 in the 15 months before the Dragons Den appearance, with around £65,000 in profit.
The Dragons Den Pitch
Alex appeared on Series 15 of Dragons Den seeking £90,000 for 7% equity, valuing the company at nearly £1.3 million. He demonstrated his range of leather bags and immediately impressed several of the Dragons with the quality and design.
However, the pitch quickly became one of the most memorable negotiations in the show’s history. Touker Suleyman, who knows the fashion industry inside out, called the product overpriced and the quality “mediocre at this price range.” Deborah Meaden felt conflicted because she already had an investment in a leather bag business. Both went out.
That left Peter Jones and Jenny Campbell. Jenny offered £90,000 for 35% equity, but Alex was laser-focused on getting Peter on board. The negotiation became tense as Alex essentially ignored Jenny’s offer to negotiate exclusively with Peter. Frustrated, Jenny withdrew.
Peter offered £90,000 for 35% equity, dropping to 25% once certain targets were met. After a tense back and forth, Alex accepted. It was one of the most dramatic negotiations the Den had ever seen.
What Happened After Dragons Den?
The deal with Peter Jones never closed. Temporary Forevers is not listed in Peter Jones’ investment portfolio, and the terms could not be agreed upon during the due diligence process.
Despite this, the Shark Tank exposure provided a massive boost. Alex continued building the brand independently, keeping manufacturing in Italy to maintain quality despite the higher costs. The company rebranded to Tefors and built a loyal global following through direct-to-consumer online sales.
Today, Tefors sells premium leather bags worldwide through its website. Customer reviews are overwhelmingly positive, praising the quality, design, and customer service. The brand has developed a devoted customer base, with many buyers owning multiple Tefors bags.
Temporary Forevers Bags Net Worth 2026
As of 2026, Temporary Forevers (now Tefors) has an estimated net worth of approximately £1 million. Alex Buzaianu built this without the help of Peter Jones or any Dragon.
The Temporary Forevers pitch is still regarded as one of the toughest negotiations in Dragons Den history. Alex knew what he wanted and refused to settle. The deal may not have closed, but the business he built on his own terms is thriving. Sometimes the best partner is yourself.