The Little Loop Net Worth – What happened after Dragons Den?

What Is The Little Loop?

The first sustainable, shared wardrobe for children.

The Little Loop is a UK based rental service for children’s clothing. The company was formed after Charlotte Morley grew concerned for how quickly her children grew out of their clothes.

Children are constantly developing, having growth spurts, and growing out of their clothes which means their parents have to find the money to buy them a new wardrobe every few months.

The Little Loop helps relieve parents of that stress. They offer a monthly subscription of £18 where parents will then receive clothes for children worth £165 from a variety of different brands, including Frugi, Polarn O. Pyret, Little Green Radicals and more.

What Is The Little Loop’s Net Worth?

Company Name

The Little Loop


Charlotte Morley


Deborah Meadon and Stephen Bartlett






Litchfield, England

Net worth

Who Is The Owner Of The Little Loop?

Charlotte Morley is the CEO and Founder of the, The Little Loop.

This business is the epitome of a lockdown success story. In April 2020, Charlotte developed the idea for The Little Loop. She saw that there was a huge problem with children’s clothes, giving her the opportunity fill the gap in the market.

Why Is The Little Loop So Popular?

They enable parents to shop sustainably without breaking their bank account.

The company ensures they are giving their customers 100% of what they offer, with no compromise of quality or cost.

Dragons Den Appearance  – Did  It Go Through?

Charlotte entered the Den hoping to secure £70,000 in exchange for 7.5% of the company. The Dragons were immediately impressed by Charlotte and her ability to reinvent the wheel.

They liked the fact that her company was environmentally friendly and conscious about fast-fashion, an ever growing problem in the world of today.

Deborah offered all the money for 12.5% and so did Sara whereas Stephen and Tuka offered £70,000 for 15%.

While considering all the Dragon’s deals, Charlotte decided to take the leap and ask for something even greater.

Charlotte turned to Deborah and Stephen and asked if they would be prepared to invest all the money £70,000 each, taking the total to £140,000 for 12.5%.

Deborah was impressed by her confidence. After consideration, both Deborah and Stephen agreed and Charlotte walked away with two Dragons hand in hand.

Where Is The Little Loop Company Today?

The Little Loop company has gone on to do big things. They have won multiple awards including Junior Design Awards, the Marie Claire Sustainability award in 2021.

Additionally, they have received amazing press from large media company’s such as The Independent, The Daily Mail, The Sun, Forbes and so on. The list is endless, and it only continues to grow, as does The Little Loop company.


Charlotte is currently focusing on reducing children’s clothing waste and providing a sustainable way for parents to dress their children, all while helping the environment.