Gener8 Net Worth 2022 – What Happened After Dragons’ Den
Gener8 founder, Sam Jones, gave one of the best pitches ever seen on Dragons’ Den.
The software company allows users to prevent any of their data from being shared or allows users to earn from sharing their data with chosen providers.
Jones and the Dragons got on well from the beginning and Jones left with a deal in his pocket and a smile on his face.
The company has gone from strength to strength since and no boasts an impressive, estimated net worth of over £10 Million GBP.
What Is Gener8?
Gener8 is a browser plugin that helps users exploit the exploitation of their data. There are two modes, privacy, and rewards.
The privacy mode prevents websites from tracking user’s content online. The rewards mode helps users refine their interests and allows them to share their data with specific companies.
When it comes to income from selling the data safely, 80% goes back to the user and 20% goes to Gener8. Gener8 then provides users with points that are redeemable as vouchers.
Users generally make between £5 and £25 per month selling their information with Gener8 and the company has blossomed accordingly, with a net worth of over £10 Million GBP.
Who Is Sam Jones?
Previously the global brand manager at Redbull, Sam Jones has an eye for gaps in the market that a new type of business can fill and that will benefit the consumer in more ways than one.
Jones believes that people should benefit from companies selling their data. He is passionate about giving back to the community and donated a large portion of his revenue to aid efforts to fight the Australian bush fires.
What Happened During The Pitch?
Jones pitched his business to the Sharks and asked for £60 000 for 10% equity. After an incredibly smooth and impassioned pitch, the Dragon’s engaged in healthy discussions around the product.
Jones takes refuge in the fact that Google has not even approached the market or the idea of the business and this eased the Dragons. The Dragons commended him on the business and ethical movement behind the business.
Then the bidding started. Peter came in with a bid of £60,000 for 10%. Deborah acknowledged that Jones is addressing the concern that people have about data mining. She also bid £60,000 for 10%.
Touka jumped in and offered free office space for six to eight workers for a year plus the £60,000 for 10%.
The Investment
Jones stepped away for a moment to think on the matter and then countered with a shared 5% deal of £30,000 each including Touka’s offices to Touka and Peter.
The pair accepted the offer without any negotiations and Jones left a happy man.
Watch it all unfold here.
Conclusion
Same Jones entered the Dragons’ Den armed with experience, a fantastic business model and a pitch so smooth it had the Dragons frothing at the mouth to get in on the deal.
Jones left the Den with his original offer of £60,000 for 10% of Gener8 being met as well as free office space for a year from Touka and Peter.
