Itsa Towel Net Worth 2022 – What Happened After Dragon’s Den
The Glashans walked into the Den and asked for a risky £250,000 for only a 20% equity stake.
The Dragons were not impressed enough with the product or business acumen and they passed on the investment.
Itsa managed to gain enough traction just by being on the show that their business exploded overnight and they went on to be a worldwide success.
Within a year they had made enough to pay off their initial investment and reinvest a substantial sum.
The company has gone on to enjoy a net worth of an estimated £2 Million since the popularity of the show.
What Is Itsa?
Itsa Beach Towel/Sunlounger cover is a convertible bag to towel and lounger cover. The Itsa is 100% cotton and breathable to be a comfortable towel, a sturdy bag, and a decent barrier between your skin and the hot lounger.
The Itsa bag unfolds into a comfortable towel or lounger cover that has many pockets to safely store your possessions and keep them free of sand and water. The Itsa has built-in ties so it does not fly away in the wind.
The Itsa retails for £14.95 on their website. You can purchase yours here on their website or here from Amazon.
Who Are The Glashans?
David and Sarah Glashsan come from Southerland came up with the idea of the Itsa after Sarah lost her watch at the beach.
David was a computer sundries businessman but had enough faith in the product that he turned to sewing mock-ups and investing in the business himself.
What Happened During The Pitch?
The pitch was not a success and the Dragons were not supportive in the least, possibly due to David’s attitude and a need to re-educate the Dragons on their own business.
The Glashans asked for a £250,000 investment in return for a 20% equity share. The Dragons thought this request was absurd and unwarranted.
To add insult to injury, Theo Paphitis laughed at the product and Duncan Bannatyne told the couple it was a pointless product and he would never buy it.
Watch it all unfold here.
What Happened After The Pitch?
Although the couple did not get their investment, they did get the exposure that they badly needed.
The morning after the episode aired the website was flooded with emails and orders that proved the Dragon’s opinions on the product and the business wrong.
Conclusion
Today, Itsa is doing good business and sells worldwide. The Glashans did not manage to slay the Dragons.
However, they did manage to walk away with a successful business, win the Double Gold Award at the British Invention Show, and gain global support.
