Soccer Star Net Worth 2022 – What Happened After Dragons Den?
When do you quit your job and follow your passion?
That was a major discussion point when Stephen Holmes pitched his Soccer Star book idea.
Surprisingly, five sharks all wanted to play the game with him and the exposure gained has led to a net worth, well in excess of
What is Soccer Star?
Soccer Star—through the Sports Star brand—supplies customers with personalized items, specifically a cartoon book describing a football game.
As the client, you decide who the hero in the story is and you give him or her a name. You can also pick which real life football teams are involved in the story.
This, along with some other items like certificates, make for excellent gift ideas for young and old.
With the impressive sales and profit figures, Soccer Starz has an estimated net worth of over £3 Million currently.
Who Is The Owner – Stephen Holmes
Stephen Holmes started this business. He has two kids of his own and part of his inspiration comes from making up stories for them.
During his development of Soccer Star, Stephen’s profession was sales director for a data management company.
Why Is Soccer Star So Popular?
The idea of personalized books has been around for years. However, Soccer Star uses the sport theme which is popular with many kids and adults.
As midsussextimes.co.uk reports, there’s clear imagery in the comic books and when the reader sees his or her name in the book, it makes for a unique experience.
Also, Stephen obtained the rights to use real, existing teams’ names and branding. This gives the stories an authentic feel and customers can use their favorite teams in the story.
Dragons’ Den Appearance
Stephen went onto Dragons’ Den in season 16, to ask for £60,000. He was willing to part with a 10% stake in Soccer Stars.
He reported that he already sold 8,000 units over a 3-month period for Christmas.
While the dragons liked the idea, they also had suggestions on improving and expanding, such as making characters more unique with hair color and skin tone.
Peter Jones was wondering why he didn’t quit his job if the business idea was making so much money. He wanted to know Stephen was committed to the business.
Dragons’ Den Investment – Did the Deal Go Through?
Stephen was in the lucky but difficult position of all five dragons offering him a deal.
Touker’s was less attractive, since he wanted 40% of the business. All the others offered him his money for 20% or 25% equity.
Despite their debate about the difficulty of quitting your job while you have a family to look after, Stephen eventually picked Peter Jones.
This agreement was for 25% of the business.
What Happened After The Show?
Browse the Soccer Star platform and you’ll see mentions of Dragons’ Den but not Peter Jones.
This is probably because they never got to the point of signing a contract, as also noted on Tiger Mobiles and Wikipedia reports there’s no record of Peter being a shareholder.
Is the Company Successful? What’s the Turnover?
Before the Dragons’ Den visit, Stephen already had a £180,000 turnover and £100,000 in profit.
The company is still going strong, as can be seen from its website. You can now pick teams from the Premier League, English Football Leagues or Scottish Leagues.
Conclusion
When all dragons want in on your business, it’s confirmation that you’ve got a winner of a plan. Did that give Stephen enough courage to rather go it on his own?
